One of the most enjoyable parts of my day is the time I get to spend interacting with friends, fans, followers, and customers on Twitter and Facebook. Building those relationships is so important, but at the same time you can’t spend your whole day playing on social media. Well, you can, but unless that’s your job, you won’t get a lot of actual work done!
So, how do you create a system that allows you to keep up with your existing relationships and build new ones at the same time?
Here are a few of my favorite tips to keep the social love flowing:
1. Make a social media schedule
I know I’ve mentioned this before (multiple times), but you have to have a social media schedule of some sort.
You need to know that you have time in the day to check Twitter for @replies, DMs and retweets at least a couple of times a day. The same goes for Facebook notifications, Google+ mentions, LinkedIn comments and requests, etc.
You need to know who is talking to you, and also who is talking about you. And you need to be able to connect with those people and give yourself time to reply and acknowledge them.
If you are a part of any social groups and communities like Your Message Amplified, you also need to plan for these interactions in your social media schedule.
2. Reach out and talk to people
Social media is all about, well, being social. And if you’re not reaching out to people chances are they are not going to reach out to you.
I can talk from experience on this point because in the past I have got into places where I just didn’t want to talk to anyone. I didn’t reach out, didn’t respond, and pretty soon other people stopped reaching out to me too. My Twitter feed looked like a barren desert for quite awhile until I started being more consistent with it.
Reaching out can be as simple as saying hello in the mornings and letting your followers know you’re around for the day.
Thank people for sharing your content, and ask them how they’re doing. You never know, it may be the only time someone takes an interest in them all day. A little love and kindness in 140 characters can literally change someones life just because you took the time to type a message.
I can tell you that when I’m feeling down or having a particularly crappy day, if someone takes the time to ask me how I’m doing or says they enjoy my posts, it can turn my whole day around.
One thing you’ll notice as you create new social media habits, and make time to reach out is that people will return the favor and reach out to you too. You can have wonderful conversations on Twitter and Facebook just by interacting and responding to comments and tweets.
3. Create systems that work for you
While I’m not a big fan of automating your social media, I do it a fair bit, and you should too. Take advantage of tools such as Hootsuite and Buffer, or the built in Facebook scheduler.
Set your schedule, automate what you can, and then stick to the routine that you create. When you know exactly what you have to do each day, it makes sharing social love much easier and more enjoyable.
That being said, the one thing you should not automate is your replies and interactions. It’s one thing to automate the sharing to tips and links, but you should always make time every day to reply personally (see point #1).
Sharing the love with your fans and followers shouldn’t feel like a chore. It should be one of the most fun parts of your day and give you the chance to let people know you are open to connecting with them.