One of the best ways to attract the right clients to your business is to share your stories. Putting yourself out there and letting people know who you are and what makes you tick will help them to feel like they have a connection with you. If you work in a well-defined market this can help you to narrow down your prospects to people who actually have something in common with you, and who you will want to work with.
That being said, you don’t just want to blurt out your life story to anyone who will listen. You want to tell your story in such a way that people can get a real sense of who you are, what you do, and most importantly, what you can do for them. In this case sharing your story is definitely NOT about you.