Throughout this series so far, we’ve focused on providing value for your readers through content upgrades in order to build your list. This process works great for new readers because it lets you build a relationship and build trust by giving them great content for free. But even though content upgrades start out as one opt-in offer on one blog post, it doesn’t mean that’s the only way you have to use them.
When you start to build up a regular readership, you’ll want to find a different way to handle your opt-in offers. You won’t really want to annoy your regular readers by making them opt-in for every single thing you offer. Making someone jump through the subscription hoop every time you have more free content for them is a sure way to get them to leave your list. Why would you want to make it hard for them after all the effort you went to to have the sign up in the first place?