Email marketing is supposed to be easy, right? You slap up a form, collect a bunch of names and email addresses, and then mail them everything under the sun. I mean, how hard could it be?
Ha! It’s not like that at all, and if you believe it is, well… I’m sure I’ve got something somewhere to sell you (that has nothing to do with content marketing)!
Okay, let’s get serious here. Email marketing takes work. But the payoff can be amazing if you do it right. And the truth is, there are a lot of ways you can get tripped up if you’re not careful. It’s not just about building a list. It’s about building a relationship with the people on your list.
In this installment of the Friday Five, I want to share with you five pitfalls to avoid so that you don’t unintentionally sabotage your own email marketing efforts.
Are you ready?