There’s a lot of information out there for beginning marketers who want to build a list, and not all of it is good. As someone who has been doing email marketing since 1997, I thought for today’s edition of the Friday Five I would share a few of my favorite tips that every budding list builder should know.
Setting and achieving big goals is a big deal for many people. It’s fairly easy to accomplish the smaller goals, but really big ones that take you up a level in your development, whether personal or business, come with risks and obstacles that we like to tell ourselves we can’t get beyond.
That’s one of the reasons I set myself a huge challenge for the coming month. I’m determined to break through my small goal barrier and really push the limits of what I can accomplish in one month.
The point of a content upgrade is the same as any other piece of content you provide to your audience. It doesn’t matter whether it’s a free opt-in offer, or a paid product or service, you should be aiming to over-deliver on the value your customers and clients are receiving from you.
The main difference between a content upgrade and another type of product is the immediacy of it. When a person signs up to receive your upgrade, they are putting their hand up to signal they want more information on the topic they’ve just read about. And if you do it right, it will be content they consume immediately after reading your blog post.
So what type of additional information should you provide them with?
Just because something works for one person, doesn’t mean it will work for everyone. When it comes to content upgrades, they are popular now because they get results.
The most important thing you can do for your online business is build your list, and content upgrades appear to work far better than ‘traditional’ list building.
Are they right for you? Only you can answer that, but before you make your decision consider the positive and negative aspects of using them.
Building an e-mail list has been likened to fishing more than once. As in, just as you need to know where the fish are if you hope to catch anything, you need to know where your target audience is and what type of content they like if you hope to entice them into signing up for your list.
I grew up on Lake Erie. During the summer we would watch the fishing boats travel up and down the lake setting their nets. It was always fun when they came in close to shore and set a net close enough to swim to (not that we ever got that close). It meant there were fish in our little corner of the lake, and that we could go sit on the end of our dock with a fishing pole and maybe catch enough for dinner.