4 Ways to Connect With Readers Without Spilling All Your Family Secrets
It’s no secret that “know, like and trust” is the name of the game when it comes to doing business online. Regardless of whether you are trying to get someone to buy something, sign up for your list, or hire you to provide a service, you need to build a relationship first. Creating a personal relationship is the first step in the process of getting your audience to know, like, and trust you.
But… there’s a fine line between creating a personal connection and offering up your whole life story online. On one side, it’s great to offer up a connection and share bits and pieces of your life so your readers get to know you. On the other, if you share too much, you cross into ‘creepy’ territory.
Creating boundaries online is a lot trickier than when you have conversations in person.
Here are a few tips that can help you build a personal connection with each member of your audience, without putting your personal safety and important information on the line.