It seems that everyone has a blog these days. Maybe even more than one. The exact number is fluid, because people are starting and abandoning blogs on a regular basis, but if you consider the estimate that in 2016 there were over 1 billion websites of all kinds, and that WordPress.org proudly proclaims that 27% of the world’s websites run on WordPress, you gotta think, that’s a lot of blogs! And that doesn’t even take into consideration the amount of free blogs and micro blogs like those hosted on Blogger and Tumblr. With this many sites out there, it makes you wonder how effective blogging is for your business.
Blogging experts and SEO specialists believe that in order for your business to be successful online, you must have a blog. According to a recent article on Forbes.com, websites that have a blog have 434% more indexed pages than those that don’t. The same article also says that having a blog gives your brand and company more credibility. (source)
Now, I tend to agree with that. But what they don’t tell you is that as with anything else, all blogs are not created equal. You can’t just throw up a blog, let it sit there and expect to have a successful business. Your blog needs to be a part of your overall marketing strategy, and it has to be effective in meeting your goals.
Fortunately, there are ways to tell if your blog is as effective at getting you customers and clients as you expect it to be.