Blog reach is so important to your blogging success. If no one sees your posts, it really doesn’t matter how well you write, or how great your products and services are. This week, it seems that social sharing has been front and center in my feeds and groups. Someone wanted to make sure I got the message that blog promotion is just as important as content creation.
It seems that everyone has a blog these days. Maybe even more than one. The exact number is fluid, because people are starting and abandoning blogs on a regular basis, but if you consider the estimate that in 2016 there were over 1 billion websites of all kinds, and that WordPress.org proudly proclaims that 27% of the world’s websites run on WordPress, you gotta think, that’s a lot of blogs! And that doesn’t even take into consideration the amount of free blogs and micro blogs like those hosted on Blogger and Tumblr. With this many sites out there, it makes you wonder how effective blogging is for your business.
Blogging experts and SEO specialists believe that in order for your business to be successful online, you must have a blog. According to a recent article on Forbes.com, websites that have a blog have 434% more indexed pages than those that don’t. The same article also says that having a blog gives your brand and company more credibility. (source)
Now, I tend to agree with that. But what they don’t tell you is that as with anything else, all blogs are not created equal. You can’t just throw up a blog, let it sit there and expect to have a successful business. Your blog needs to be a part of your overall marketing strategy, and it has to be effective in meeting your goals.
Fortunately, there are ways to tell if your blog is as effective at getting you customers and clients as you expect it to be.
One of the things I love best about WordPress as a platform is the ability to change your blog theme. The fact that there are so many, and such good ones out there makes it easy to change at the drop of a hat, especially if you’re inclined, like I am, to try out a different look every once in awhile. But even though it’s easy enough to change things around, should you really do it?
Making the decision to change the theme on your blog is not always as cut and dried as it might seem. You need to take into consideration both your needs and those of your reader. What might seem like a great idea to you at the time, may turn out to be the worst thing you could do for your blog and your business. I know from experience that what you might like, your audience might not, and if you choose a theme that’s hard for them to read and navigate, you’ll do yourself more harm than good.
So with those thoughts in mind, here are five things to consider when choosing a new blog theme:
When it comes to getting your message heard, the first thing you need to know is who wants to hear it. If you get the market wrong, chances are you won’t be seen and heard by the people who really need what you have to offer. In fact, most marketing courses being taught today spend a good deal of time teaching you how to know your audience.
So how can you get to know your audience?
Here are 5 ways interact with, and understand the people you want to sell your products and services to.