The biggest part of creating a content strategy is making sure that you give your readers what they want, when they want it. It’s hard to please all of your readers all of the time, but there are ways, using a well-thought-out quiz that you can get pretty close to it.
In this installment of the Friday Five, we’re looking at 5 reasons that using quizzes should be a part of your content strategy, and then I’ll share with you the tool I’m using to create them.
5 Reasons Quizzes Should Be Part of Your Content Strategy
Reason #1 – Quizzes Allow You to Grow and Segment Your List
Targeted email lists are becoming more important than ever. According to the Direct Marketing Association, “segmented and targeted emails generate 58% of all revenue”. (Source)
It’s no secret that people’s attention spans are getting shorter, and that giving away a generic e-book on a site-wide opt-in just doesn’t get the results it used to. All you have to do is look at the power of focused content upgrades to see that people want short, actionable content they can use when they opt-in.
Using a quiz lets you segment and target your content to the people who want to receive it. For example, if you have a quiz that asks your readers what social media platform they like best, you might have answers such as:
and a few others. Depending on which answer the reader chooses, you can have them opt-in to receive a worksheet, checklist, or video training that gives them tips for optimizing the platform they selected. Then you can continue to send them more in-depth information, products and services that help them even more instead of flooding their inbox with offers and information for a platform they don’t use.
Reason #2 – Quizzes are proven to create higher engagement
Because of their interactive nature, quizzes keep people engaged and on your site longer. They’re also easy to share on social media, giving you the opportunity to take advantage of viral traffic.
Here are a few facts to consider:
- Quizzes boost conversions between 50-80%
- The NY Times most popular content in 2013 was a quiz
- BuzzFeed gets over 20 million views per month thanks to the viral nature of quizzes
Reason #3 – Quizzes entertain and educate your audience at the same time
Your audience wants to be entertained while they’re on your site. They might be looking for information, but in this age of short attention spans, the way you present the information is key.
When you create a quiz that entertains and educates at the same time, and makes your readers want to share it with all their friends, you’ve got the potential for even higher engagement, higher opt-ins and higher sales.
Reason #4 – Quizzes can help build your social media presence
Quizzes are some of the most shared posts on Facebook. If you’re looking to drive engagement and get more people back to your website, using a quiz is a great way to do so.
You can also use quizzes to build up your community membership by inviting people back to your group to share their results after they’ve taken your quiz.
One thing to remember here is your purpose for creating quizzes – whether it’s to find out what your audience wants, to build a list, or just to provide an entertaining distraction for your audience.
Reason #5 – Quizzes allow you to plan your content based on reader responses
Finally, as a content creator, this is my favorite reason to use quizzes in my content planning. By asking the questions and tracking responses through opt-ins and other forms of engagement, I know what my audience wants from me. This makes planning content so much easier because, at the risk of sounding like a broken record, I can deliver the exact content they want.
Using the example I shared earlier, if 75% of the people who took the quiz said that they wanted to learn more about Facebook, then it would make sense for me to plan more Facebook tips and training. By the same token, if no one chose Twitter option, then I would know that’s not a platform my audience is interested in.
Knowing what your people want is a huge part of creating a successful business – whether you’re blogging, creating video, information products, or training. If you’re not creating the content your audience wants to consume, you’re not going to be successful.
Simple Quiz Engine
So now that you’ve seen why you should be building quizzes as part of your overall content strategy, let me share with you the tool I’m using for this. It’s called the Simple Quiz Engine, and it really is about as user-friendly as a piece of software can get. Watch the short demo below:
Click below to learn more about Simple Quiz Engine? ?
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