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Once you have your content upgrades created and set up on your pages, it’s time to spread the word about them. You don’t want to have all this great content sitting there not being seen or used. One of the best ways to share your new content is through social media.
Sharing on social media gives you the best chance at getting large numbers of eyeballs on your content. Content upgrades work great for sharing on sites like Facebook and Twitter, because they’re short content, easily shareable, and provide instant gratification for those who sign up to get them. But social media can also be a source of dead air if you don’t pay attention to a few things.
Here are a few tips for getting the most out of social media when promoting your content upgrades:
Know when your audience is on social media
It’s one thing to post several times a day on social media because you feel like it, but you’ll have much better success if you find out when the people you want to reach are online first. You want to make it easy for your target audience to engage with your content and click the links to your content upgrades, so it makes sense to post when they have the greatest chance of seeing it.
If you’re not sure when the best time to post is, this article from Co-Schedule will give you a good starting point. They analysed the data from 16 separate studies and put it all together in this post.
Use the data contained in that article to create a schedule and stick to it for a reasonable amount of time, until you can tell if it’s working for you or not. You want to test everything to know what works best for your audience, because it may not be the same as the audiences the studies tested with.
Pre-schedule your posts
No one really has time to sit on social media and post several times a day, unless that’s the job you are paid to do. Thankfully, there are some really good tools out there that will allow you to preschedule your posts so that all you have to do is show up a couple of times a day and interact with your friends and followers.
Here are a few examples of post-scheduling software and apps:
I’ve only ever used Buffer and Hootsuite and can attest to their ease of use. Both have free and paid options. I use the free Buffer app and have a paid Hootsuite account and for the most part that’s enough for me right now. I’ve included Co-Schedule and Post Planner because I know a lot of my friends use and recommend them.
Link to your content upgrades from your profiles
Whenever you can leave a link to your content upgrades in a profile, do it!
Your social media profiles are some of your most visited pages since people who want to know more about you will be checking them out. It’s all a part of the know-like-trust process, and you most likely check other people’s profiles when you want to get to know more about them too.
Keep your social media profiles up to date, and add links to your content upgrades wherever they are allowed.
Leverage your new subscribers
You can leverage the new subscribers you get from post on your own social media accounts by having them post to theirs after they’ve signed up for your content upgrades.
All you have to do is ask them to share on the Thank You page and set up a couple of buttons so they only have to click for Facebook or Twitter. Doing this allows you to leverage new subscribers and their audiences when they’re still excited about finding the content you offer.
Here’s what it looks like on the Content Upgrades That Work Thank You page:
It’s really easy to do. If you’re interested in learning how to set this up, let me know in the comments section.
These are by no means the only ways to ways to use social media, but they’re the bare minimum you should be doing to spread the word. You’ve put the time and effort into creating amazing content upgrades, so it would be a shame not to tell anyone about them. Unfortunately, the actual promotion is where a lot of content creators fall short – me included! But that’s a story for another day.
For now, get out there and show off your new content upgrades and get them working for you!
Oh yeah, and be sure to grab the list of Content Upgrades that Work if you haven’t already. Click/Tap below for instant access:
This is Part 5 in a 5-part series on creating content upgrades.
- Is List Building Really Like Fishing?
- Are Content Upgrades Right For You?
- Short or Long: Which Works Best for Content Upgrades?
- Make it Easy for Your Readers to Find Your Content Upgrades
- 4 Ways to Use Social Media to Promote Your Content Upgrades (This post)
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Really enjoying this series Ruth, and I downloaded your content upgrade so looking forward to reading that a little later. I especially like your tips on leveraging new subscribers and definitely plan to implement that one!
Marquita Herald recently posted…Are You Burying Your Light Behind a Mask of Modesty?
Thanks Marquita! I’m so glad you’re enjoying the series. If you have any questions about the upgrade, do let me know.
Thanks for another great post Ruth.
Social media promotion is great but time consuming! I use Buffer myself (a paid account) and also Sociocaster. Unfortunately I couldn’t get on with the HootSuite interface but that’s probably just me because I know it’s highly regarded.
Thanks for the reminder to update my Twitter profile. It needed a link update :-)
Joy – Blogging After Dark
Joy Healey recently posted…Dealing with Negative Reviews
So true, Joy. Social media promotion can be a real time suck. I’m a Hootsuite girl for the time being, but have thought about switching to Buffer. I have the free version and really like it. I’m not familiar with Sociocaster. Can you tell me more about it?