It’s no secret that creating an online business requires an immense amount of content. But, what if you’re not the world’s greatest writer and the thought of writing an article makes you break out in hives?
What a lot of people don’t realize is that you don’t have to be a one-person band when it comes to content creation. There are several ways you can get others to create content for you. This leaves you free to focus on the things you love doing; the things that made you want an online business in the first place!
Here are five ideas for getting others to create content for you.
1. Hire a Ghostwriter
The easiest way to get someone else to create content for you is to hire someone to do it.
You can hire a ghostwriter to create articles, blog posts, and even products such as eBooks, white papers and reports for you.
A good ghostwriter will be able to write in your voice, and knows how to increase your site SEO value with professional, original writing.
The major downside is that this can be expensive. For a good ghostwriter you should be prepared to pay at least $10 per page.
2. Recruit Guest Authors
If you don’t want to hire people to create all your content, you can recruit guest authors to write for your audience.
This used to be a top way to get others to provide you with quality content – and it still is… if you follow the rules.
• Refer to them as “guest authors”.
• Make sure their content is original and highly relevant to your audience
The reason for this is that search engines (especially Google) tend to penalize overly-promotional “guest posts” and “guest posters”.
By inviting guest authors to your blog, you are adding value for your audience by giving them other points of view besides your own, and you are building relationships with others in your market. Done right, this can be a win-win-win for everyone involved.
3. Content Curation
You want to be seen as the “go to” person in your niche. This requires you knowing what content your competition is producing too.
One way to do this is to create a “round up” post. You’ve no doubt seen them in your travels. They’ll usually have a headline that looks something like
“Top 10 Graphic Websites in 2016” or “20 Best Christmas Cookie Recipes”.
You’ll have to compile the list into a post, but the content part is already done for you. Just write a line or two about each post in your round-up, and include a link back to their site. (You could always get your VA to do it and then it’s totally hands off for you.)
This is just one way you can curate content that doesn’t require you to write much. If you want more content curation ideas, Kelly McCausey has a great content curation course available.
Resource: Smart Curation Skills
4. Private Label Rights
Private Label Rights content (PLR) can be a happy medium between producing content yourself and hiring a ghostwriter. It’s more affordable than a ghostwriter, but the reason for that is that PLR packages are sold to more than one person.
The best way to think of PLR is as a shortcut – it should never be posted as is: always re-written to give it your own voice. But someone else has created the framework, provided topics you can expand or contract and done much of the research for you.
Resource: Top PLR Providers I Use in My Business
5. Reader Submissions
Invite readers to submit relevant written material to your blog, with the “prize” being publication.
Three popular types of writing you can invite:
• “Postcard” mini-writing contests
• Asking for anecdotes regarding a specific topic: E.g. “What is your most embarrassing memory about learning to cook?”
Just make sure that what you ask for is relevant to your market. You’ll end up with some great stories for your blog, and you’ll increase reader interest and engagement in your community.
So there you have ‘em… Five ways to get content created by other people for your blog.
Of course, you could always write your own, and you should be doing at least some of it. It’s pretty hard to share your voice if everything on your blog is created by someone else. But when you’re having trouble writing, you’re stumped for ideas, or life just plain gets in the way, these ideas (and the others in my Content Brainstorming Kit) will help keep the content flowing and your readers happy.