Although you’d never know it now, I used to be a very UNconfident person. I still have my moments, but it gets a little easier every day to write content that showcases how confident I am in my ability to create great websites, graphics, and even content for other people.
One of the things I hear so often from others is how they also feel less than confident in sharing their thoughts and feelings online. Whether you’re sharing your opinion about your products and services, or someone else’s products and services, or just about the news of the day, when you are in business it’s always a bit of a risk to let people know how you feel.
The one thing you have to realize is that no one really likes a fence sitter. If you come across as wishy-washy and can’t take a stand for what you believe in, how can your prospects and customers believe that you will stand up for your products and services? It’s so important to be confident in what you share, whether others agree with your assessments or not doesn’t matter. What matters is you are confident enough to take a stand and say what you believe in. Because when it comes right down to it, without actually meeting you in person, your written, and in some cases spoken, word is all anyone has to go on when deciding whether to do business with you or not.
So… since I’ve been there and had to learn how to stick up for myself using my content, I thought I’d share with you my favorite tips for creating content that oozes confidence.
Tip #1 – Speak from experience
Did you notice how I started this post off by telling you my experience of lacking in self-confidence about sharing my expertise? That’s me speaking from experience. I know how it feels to shake and feel sick to your stomach every time you hit the publish button because you think people are going to hate what you have to say.
Everything I write from this point on boosts my confidence because I’m talking about something I have personal experience with. And, it will give you more confidence in the rest of the post too because you know I’ve been there and am sharing my thoughts and feelings about the topic.
Tip #2 – Stick to the point
There is a time and a place for the rambling editorial post. Building confidence in your products and services is not that time. If you’re anything like me, you know how easy it is to get off track and go off on a tangent. When you can create content that gets your point across clearly and concisely, you will have more confidence in your writing and your customers will have more confidence that you know what you’re talking about.
Tip #3 – Back it up
Once you’ve made your point, share the evidence you have to back it up. While I wouldn’t encourage you to write your blog posts like you would high school or college research papers, you do want to provide some proof that supports your opinion.
Tip #4 – Clear and concise wins
There is nothing so confidence building as a clearly stated case for something. When you know what you’re talking about, it makes it easy to use short, clear sentences to get your points across. If you’ve ever written a post or made a video and had that “Yes! I nailed it!” feeling at the end, you’ll know what I mean.
Use a formula to make sure you cover all the points you want to make. When I was first learning to write website content, there was a popular method called Bum Marketing for writing articles. It summed everything up quite nicely as:
- a. Tell them what you’re going to tell them (Your introduction/opinion/thesis statement)
- b. Tell them (Your opinion plus the evidence)
- c. Tell them what you told them (your summary/conclusion/opinion restated)
It doesn’t get much more clear and concise than that.
5. Be Yourself!
You knew I was going to get that in here somewhere, didn’t you?
If you want to have confidence in yourself, and you want other people to have confidence in you, you have to learn to be yourself! Show your passion for your topic, your products, and services. Show some humour when you screw up, and let them know you’re human and can laugh at yourself too!
Above all, remember that a big reason people are reading your content is because they think you have something that can help them. So share your experiences, and create content that oozes confidence so that they know you can, indeed, give them the help they’re looking for!