Unless you recently landed here from another planet, you probably know that content is what drives the Internet. People come online to find the information that is relevant to them. Learning new tasks, figuring out how to fix things, finding great shopping deals, even socializing with friends all requires some exchange of content. If your website doesn’t have the content people are looking for, they are not going to come and visit and they’re certainly not going to stay when they do land at your site.
Here are a few common content mistakes that could be affecting your traffic and your bottom line.
Content Mistake #1: Your content is poorly written
Poorly written content can really turn your visitors off. While it’s been proven that our brain will forgive spelling mistakes and grammar mistakes and figure out what you are trying to say pretty much on its own, it’s still not a fun exercise to have to do. Spelling mistakes are an annoyance that give the reader the impression you don’t care enough about what you are writing to even run a spell-check before you post.
Content Mistake #2: Your content is poorly presented
Even if your content is written in such a way that will please your 10th grade English teacher, if it’s not visually pleasing it will cost you readers.
A few things to consider when formatting your content are:
- Font size – make sure it is big enough to be easily readable, especially on mobile devices
- Paragraph spacing – leave enough white space in between paragraphs, and keep them short and to the point.
- Graphics – always include at least one graphic in your article or blog post that represents its theme. It breaks up the text on the page and gives your eyes a break.
Make your content easy on your readers’ eyes, and you will keep them coming back.
The Yoast SEO plug-in offers a readability score in addition to their SEO score. Use that to ensure your posts are at least in the OK region before hitting the Publish button.
Content Mistake #3: Your content is out of date or inaccurate
There is nothing worse than thinking you’ve found the perfect article, only to realize that the information it shares is out of date. We live in a world of instant gratification where people want the most recent statistics and trends available. If you can’t deliver, you can bet your booty they will go somewhere else that does.
Also, if you are using PLR please, please, please, check the facts before you publish. PLR is meant to be rewritten in your own voice, and while I don’t think any of the PLR providers I know would deliberately include wrong information, there is a lot of really bad PLR out there that does. If you are going to take this shortcut, then make sure you leave enough time to fact check the information you’ve been given.
Content Mistake #4: Your content doesn’t give value
Your content must give readers what they are looking for.
Even with free content, there is an implied exchange where the reader gives up her time in order to receive the answers to her questions. The last thing they want is to give up their time to read a “fluff” piece — content that promises a lot, but delivers very little.
Content Mistake #5: Your content never changes
Last, but certainly not least, you MUST update your content on a regular basis. The only thing worse than content that gives no value is old content. Blogs are meant to be updated regularly, and no one wants to visit a blog they like only to see that it hasn’t been updated in weeks. (And yes, I know I’m guilty of this one myself at times.)
Find a schedule that works for you and stick to it. Whether it’s every day or once a month or somewhere in between, create your schedule and let your readers know when they can expect new content from you and make sure you deliver. If you don’t have time to write, consider hiring a writer to do the work for you.
You’ve worked hard on your blog and on your content, and I would hate to see you get discouraged when these mistakes can be fixed so easily. Use the tips and fixes here to make your content relevant and welcoming for your readers instead of driving them away.