The point of a content upgrade is the same as any other piece of content you provide to your audience. It doesn’t matter whether it’s a free opt-in offer, or a paid product or service, you should be aiming to over-deliver on the value your customers and clients are receiving from you.
The main difference between a content upgrade and another type of product is the immediacy of it. When a person signs up to receive your upgrade, they are putting their hand up to signal they want more information on the topic they’ve just read about. And if you do it right, it will be content they consume immediately after reading your blog post.
So what type of additional information should you provide them with?