When you create content for your blog, it’s important to know how well it works, both in terms of delivering your message and getting your readers to take the action you want them to. After all, you don’t want to spend time creating content that isn’t going to deliver the results you want.
To get the best results for both you and your audience, you need to know and understand your content’s conversion rates.
Conversion rates are one of the most important metrics you can track for your business success. It doesn’t matter how much traffic you drive to your site if it doesn’t convert. And if you don’t know how well your content is converting, you are, in essence, flying blind.