Over the last couple of years webinars have become one of the most popular ways to build your business online. With the advent of Google Hangouts, the webinar is only going to get more popular as both a teaching tool and a marketing tool. As a matter of fact, I just did my first Hangout on Air last week, and as a result I’m more convinced than ever that webinars are one of the major ways I will be amplifying my own message this year.
Whether you create a free webinar or a paid one, the benefits to you are that they are a convenient way to get your message out because you can either host it live, or you can pre-record it and just offer up the playback for your listeners. As a teaching tool, you can use them to really dig deep into topics that are of interest to your audience. Even I, who would much rather read than watch a video of any kind have taken to using webinars to learn as much as I can. As a member of the MyNAMS Inner Circle, I get on a 4-hour micro workshop every single month so that I can learn more advanced ways to grow my own business.
So how can webinars help you to amplify your message? Here are five ways to think about:
Webinars help build brand awareness
Hosting a webinar is a really good way to build brand awareness because it lets people see and hear the real you. It gets even better if you choose to have live interaction on your webinar. As much as I love writing, it can only take you so far in the connection department because unless people are really tuned in to your energy it’s hard to pick it up from printed words alone. A webinar, on the other hand, gives your audience a living, breathing representation of your brand in the form of YOU!
Webinars help to grow your list
If you’re not building a list, you need to be and hosting a webinar is quite possibly the number one way to do it these days. People will be much more inclined to give you their name and email address to register for a live event than they will for another e-book that’s just going to collect digital dust. It also helps you to create a real sense of scarcity because by having your guests register via your opt-in list, you can keep track of how many lines will be used. Most teleseminar and webinar software packages are sold based on the amount of lines, so you will need to know how many people are planning to attend.
Webinars help you show your expertise
Live webinars are a perfect way to show off your message and your expertise, especially if you include a Q and A session at the end. In the eyes of a lot of people, when you are able to stand up and talk about your topic in front of an audience, only then are you really embedded into their mind as an expert. The ability to articulate your message and your vision while fielding unplanned and unrehearsed questions is what seals the deal for a vast number of people.
Webinars give you new, almost instant products
I love webinars for the product possibilities they create. You can use them to repurpose content you have already created such as blog posts, reports, ebooks, and even images. You can sell your recordings, or have them transcribed and sell the reports or bundle them together and create a home study course. These are just a couple of examples of what you can do with webinar content.
What this all leads to is that webinars are a great way to grow your business! They allow your audience to learn from you in the style that suits them best. If you provide recordings and transcripts, they can learn on their own time and at their own pace as well as listening to you live. I have found that when attending webinars that while I learn a lot from the live presentation, I pick up even more that I missed the first time around when I listen to the recordings afterward.
For you as the webinar host, they offer an excellent way to get your message out to new prospects and existing clients at the same time. You can use them as often as you like to promote new products, teach people how to do something, create group coaching sessions… the possibilities really are endless.
Want to learn how to plan and create a webinar, but don’t know where to start? I’m using Kelly McCausey’s 42 Day Launch Incubator as my blueprint. Check it out here and see what you think.