One of the most common complaints I hear from new bloggers and people who should be blogging but don’t is “I don’t know what to blog about.” Even a lot of seasoned bloggers I know tend to decide on Sunday what to write for Monday. And in deference to honesty, I have those days too.
What I’ve learned, though, is that blogging at the last minute does a disservice not only to your readers but to you as well. It’s really hard, not to mention stressful, to turn out consistent, well-written content when you’re always in a rush. And when you’re trying to get your message out and heard, you want to make sure your content keeps your audience coming back. That’s not necessarily going to happen when you’re a “last minute Lena”.
Fortunately, with a little bit of thought and an editorial calendar, you can break the last minute, “I don’t know what to blog about” blues. Here are a few ideas to get you started.
1. Engage your audience
This is so important, it should be number one on this list. Always, always, always be listening to your audience.
Pay attention to comments on your previous blog posts, on your social media platforms, and in groups and forums. Interact with your readers wherever and whenever you can. It will make your job as a blogger and information provider that much easier.
2. Create a schedule for your blog
Some of my favorite blogs use a topic schedule to keep them on track. Blogs in the self-help market are really good at this with things like motivational Mondays, wellness Wednesdays, etc. When you visit their blogs you know what type of content you’re going to get on any given day of the week.
You could also create a content schedule based around different content types. For example, on one of my old blogs I used to do “Movie Monday” where I posted a video every Monday. If you like to write “how-to” posts, you could pick one day a week for those as well.
3. Create a series
There are several good reasons to create a series of blog posts around a single topic:
- It takes the worry out of what to blog about;
- It keeps your readers coming back for the next installment;
- It builds your authority better than random posts on random topics;
- It makes it easier to write in batches.
Think about it… if you decide you want to create a 15 part series on a topic like self-care, for example, and you blog 3 days a week then you’ve instantly got 5 weeks worth of content. And if you know your topic well, you should be able to get all 15 posts written in a day or two and pre-scheduled. That is stress-free blogging at its best! You can see an example of this with my “Believing In Yourself” series.
Whatever method of creating content you decide on, it’s absolutely essential to have a plan. One thing I’ve learned from being a member of the MyNams Insiders Club is that when you have a plan, and you take action on that plan, everything falls into place.
If you know you’re going to be writing a series on self-care as in the earlier example, planning it out will give you space to figure out what to promote and when to promote it as well. It’s much easier to monetize your message and plug your promotions in when you’re not rushing around trying to come with a new idea every day.
There’s no doubt that blogging can be stressful. But if you take the time to plan out your content and your promotions, the process becomes much more enjoyable and the “I don’t know what to blog about” blues will be a thing of the past.