There’s a lot of information out there for beginning marketers who want to build a list, and not all of it is good. As someone who has been doing email marketing since 1997, I thought for today’s edition of the Friday Five I would share a few of my favorite tips that every budding list builder should know.
How To Organize Your Social Media to Avoid Feeling Overwhelmed
Disclaimer: This post falls squarely in the “do as I say, not as I do” category, as keeping organized and on top of my social media is something I struggle with daily. I’m hoping that by actually thinking out loud in this post, I may actually come up with a useful idea or two to help myself.
If you are a business owner who uses social media to market your business, you are most likely aware of what a time-suck it can be. If you don’t have a plan and a way to stay organized it’s very easy to become overwhelmed by it all. It’s definitely something I struggle with on a daily basis, and so probably have no real business even trying to tell you how to do it.
Guess what? I’m going to tell you anyways.
It’s personal confession time. I’ve had a spectacularly unproductive week. This is the first blog post I’ve written this week, and I got no products created, no new drawings for my coloring books, nothing. I don’t know if it’s the stress of the upcoming surgery or what, but my mind just refused to work this week.
Until today. I woke up at 6 a.m. without an alarm. I got my options all listed out for my brand new Kanban board, and by 9 a.m. I was ready to tackle the task I’d selected for today.
There’s a lot of information out there on how to go about building a list. You put up a squeeze page, offer a freebie of some sort, and then collect the names and email addresses of your leads in your autoresponder. Sounds pretty simple right?
But what do you do with the leads once you have them?
Let’s start by defining exactly what a “lead” is: