Content creation is a crucial part of getting your message heard. Whether it’s for your blog, for social media profiles, or as part of a product, the content you produce what determines how well received your message is.
The unfortunate part of creating content is that it is a massive time suck. Unless you have a team of writers, you most likely will be doing a lot of the creation yourself. And the truth is that massive amounts of content creation take massive amounts of time. It’s the number one reason why you see so many blogs that are updated so infrequently. Their owners simply run out of time to create enough content to keep their message in front of people on a consistent basis.
The trick is to learn ways of creating content quickly so that you don’t let the lack of good content stall your business. Here are five tips that can help you get past the time suck factor of content creation and get you working on your business instead of in it.
1. Create an overall content plan
A content plan is much more than just a list of topics you might want to write about. A good content plan will include the following for each post:
- A strong headline for the post;
- Your purpose for creating it;
- An outline for the content;
- Any links you want to promote in it;
- A clear call to action;
- A list of resources you might want to mention.
Having all of this laid out for each post you want to create makes it much easier to write when the time comes. If you can do this for two to three months’ worth of posts in advance, so much the better.
2. Create individual post plans
Having a plan for each blog post you want to write will make the creation process flow much more smoothly. You should already have the bare bones from your overall content plan, so this is where you will outline your post in more detail. Include your subheadings and bullet points here and when it gets down to the writing process, you have a template already to be filled in.
3. Set specific writing times
Every good writer that I know has set writing times each day. Pick a time when you know you can be focused and productive, and turn off all distractions – your cell phone, email, Facebook, etc. Hang a do not disturb sign on your door if you need to. Whatever you need to do to be able to write for that set amount of time, do it.
4. Pick a theme for your writing session
You can build up your writing momentum if you stick to one theme in each writing session. Once you have your mind focused on one topic, your writing will go much more quickly if you stick to that topic than if you are jumping all over the place writing 5 or 7 posts each on a different topic.
Say, for example, that your goal for a session is to write a week’s worth of blog posts you could write a set on meditation. Think how much easier that would be than to say write a post on meditation, one on hypnosis, another on astrology, etc…
5. Finally, turn off your internal editor.
One of the easiest ways to lose writing time is to edit as you go. Turn off your inner editor and just write for the allotted amount of time. You can always go back to edit and polish when you are finished. In fact, many writing coaches will tell you that the best time to edit is 24 hours after you’ve finished the first draft. Let it sit for a day and then read what you’ve written.
The process of creating content quickly and in batches may seem daunting at first, but it can be done. Create a process that works for you and run with it. The longer you stick with it, the easier it will become and the quicker you’ll be able to create the content you need to get your message into the hands of those who need it.